30 November 2019
Rouse has opened its fifth office in China, this time in Shenzhen. The new office – its 13th in Asia Pacific – will offer a range of innovation support and consultancy services aimed at innovative Chinese companies looking to expand regionally as well as foreign IP owners seeking to gain access to the local market and R&D ecosystems.
With a growing reputation as the Chinese ‘tech capital’ and having recently surpassed Hong Kong in economic growth, the launch of the Shenzhen office comes as a natural next step in the firm’s growth plans, it said in a statement. In 1993, Rouse became the first international IP firm to establish a base in China. The company has continued to strengthen its presence in the country, with over 300 professionals working from offices in Beijing, Shanghai, Guangzhou and Hong Kong.
“Shenzhen is unlike any city in the world,” said Rouse chief executive Luke Minford. “Out of nowhere it has become a worldleader in innovation, offering technology companies a location in the heart of Asia that boasts advantages in manufacturing, logistics, design and R&D. With the central and local governments announcing ambitious plans to support this innovation strategy long-term, it seems a no-brainer for the leading IP firm in China to be here.”
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