Jeffrey Greene has rejoined Foley & Lardner’s Trademark, Copyright & Advertising Practice Group as a partner in its New York office. Greene, who was previously a partner at Foley from 2007-2017, joins the firm from Cooley, where he had chaired its trademark and advertising practice.

Greene’s practice focuses on strategic foreign and domestic brand counseling and protection, including the creation, development, expansion and management of global trademark portfolios, creative brand enforcement strategies, the licensing of brand assets and advertising. He also advises clients on the trademark and intellectual property aspects of mergers and acquisitions and other business transactions, as well as agreement/contract drafting, licensing and negotiation and transfer issues.

Greene has extensive experience representing both startups and established companies across a variety of industries, including financial services, technology, fintech, media, consumer products, retail and fashion. He also has specialized experience helping pharmaceutical, biotech, medical device and other life sciences companies obtain and enforce foreign and domestic trademark rights for drug and device names.

“Jeff was a valued member of the IP department during his 10 years at Foley, and we are pleased to welcome him back to the team,” said Mark Diliberti, co-chair of the firm’s Trademark, Copyright & Advertising Practice. “His wealth of experience will add significant depth to our established bench of IP attorneys and the services we offer our global clients.”

“It’s a pleasure to return to Foley and have the opportunity to work again with so many outstanding lawyers and practice groups,” said Greene. “The firm’s collaborative culture is unparalleled in the legal industry, and its national platform supports my practice perfectly. I’m excited to return ‘home’ and look forward to leveraging the depth of Foley’s capabilities to provide the highest level of service to my clients.”