Section
News Analysis
Asia features prominently in Baker McKenzie’s luxury and fashion Global Legal Guide
31 July 2019“The APAC region has some of the fastest- and highest-growing economies in the world. The luxury and fashion clients tend to invest a lot of resources in the region in order to safeguard their brand names and market shares." – Andrew Sim, partner, Ba...
INTA study explores Gen Z purchase behaviours, moral compass
31 May 2019The International Trademark Association (INTA) this month released a comprehensive, multicountry research study that takes a deep dive into the behavior of Gen Z – the largest group of consumers worldwide by 2020 – when it comes to their relationship...