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ASCI-scape: Mapping the terrain of advertising self-regulation
Advertising forms a critical component of “commercial speech” in India as the public at large benefi...
Proactive protection and legal risk management for AI ad campaigns
As AI transforms the advertising industry, IP concerns linking AI and campaigns call for proactive s...
Indian trademark updates from the year gone by
Rulings on intermediary liability, non-traditional marks, NFTs and personality rights were all big n...
Google’s use of trademarks as keywords makes it liable for infringement – Delhi HC
Delhi High Court issues ruling over trademark infringement case involving keyword-based advertising.
Trademark advertising in India through Google Ads – Current scenario
India has been pro-actively dealing with trademark registrations, infringements and safeguarding pro...
India puts teeth into surrogate advertising laws
The laws on surrogate advertisements have mostly been silhouetted against the commercials featuring...
ASCI guidelines for advertising and promotion of virtual digital assets and services
A lack of structural framework for regulation of virtual digital assets, such as NFTs and cryptocurr...
Comparative advertising: Drawing the fine line between puffery and disparagement
Comparative advertisement refers to a marketing and promotional strategy whereby an entity’s product...