Asia IP
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Elephant Parade: A Case Study of the Socio-economic Potential of a Strong IP Strategy
Importance of IP to licensing business models.
Creating an Effective IP Enforcement Strategy
The success of commercial expansion is closely aligned with a sound intellectual property strategy....
Technology and Brand Protection
The internet has changed how products are being sold, and made it increasingly easy for counterfeite...
Developing an IP Strategy
When you consider that 80% of the value of a business is in its intangible assets, it makes sense th...
AstraZeneca v. IBM: Why Pre-contract Focus on an Exit Strategy is Important
With outsourcing contracts generally growing shorter, having a good exit strategy grows in importanc...
Trademark strategies for Cambodia
Sovath Phin provides tips and suggestions for securing, enforcing and commercializing your trademark...