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Developing a trademark enforcement strategy guided by Sun Tzu and Carl von Clausewitz
What trademark enforcement actions should brand owners make to make themselves invincible?
NCIPR Eyes Enforcement Data Enhancement for Better Policy, Strategy Formulation
12 years on since its founding, let's look back at how the NCIPR has changed the IP landscape in the...
Webinar in June about key IT strategies under the new normal
Learn key IT strategies to adapt to the new normal.
Elephant Parade: A Case Study of the Socio-economic Potential of a Strong IP Strategy
Importance of IP to licensing business models.
Creating an Effective IP Enforcement Strategy
The success of commercial expansion is closely aligned with a sound intellectual property strategy....
Technology and Brand Protection
The internet has changed how products are being sold, and made it increasingly easy for counterfeite...
Developing an IP Strategy
When you consider that 80% of the value of a business is in its intangible assets, it makes sense th...