Asia IP

Alternate standfirst: China’s patent examination guidelines provide specific principles for amending...

Key opinion leaders – known as influencers in much of the world – are increasingly being used in mar...

For the owners of brands and copyrights, the metaverse, which has suddenly become hot in the past tw...

A marketing attempt by Audi to impress the Chinese consumers with an advertisement embracing Chinese...

To optimize the management of trademarks and the enforcement against trademark violations, the Chine...

Steadily improving protection of intellectual property rights has been a key element of China’s rise...

Ruina Lui joins international law firm in Beijing.

There is a real tension between data privacy and financial compliance.