Asia IP
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Strategizing brand protection and management to augment company value
Without a proper trademark strategy, a company may become vulnerable to unnecessary challenges, incl...
Tips for brand owners to navigate India’s IP landscape
To attract investment from companies and IP holders to manufacture and distribute their products in...
A look at trademark dilution – and how it impacts brands
The more successful the trademark is, the more likely it may become generic, which causes the tradem...
Affixing a brand to a venue: How complicated can it get?
Affixing a brand name to a theatre, coliseum or stadium is becoming more common, and is already very...
When should you rebrand?
The Facebook-to-Meta rebranding rocked the tech world in October 2021. Spurred by perhaps the bigges...
Trademark protection and brand value in China
Trademark protection extends far beyond legal protection. Robert Chan explains how China’s current t...
Level up branding, register for IP protection abroad – Vietnamese firms told
Vietnam’s National Office of Intellectual Property (NOIP) encourages local business enterprises to r...
Moving images: A new wave of advertisement
As brand owners become increasingly creative with their use of moving images in their logos, lawyers...