IP Expert

Overview

Chng Keng Lung leads the intellectual property practice at Lee Hishammuddin Allen & Gledhill (LHAG), one of Malaysia’s premier law firms.

Lung’s expertise spans the full breadth of IP law, encompassing both contentious and non-contentious matters, in the areas of patents and utility innovations, trademarks, passing off, copyright, franchising, industrial design, trade secrets and breach of confidence. Lung also advises and assists a diverse portfolio of clients on registration of various IP rights, portfolio and asset management, brand protection strategies, anti-counterfeiting initiatives, naming rights, licensing and sponsorship of music and sports ventures. Lung’s work not only safeguards intellectual assets but also enhances brand value and market positioning for his clients.

Lung’s litigation experience and expertise extends to corporate, commercial, securities disputes, and regulatory compliance as well as international arbitration.

His clientele spans a wide range of industries, in both Malaysia and internationally, including entertainment, sports, insurance, banking, pharmaceuticals, luxury goods, jewellry, cosmetics, food and beverage, oil and gas, logistics, construction, aviation, automotive, education, consumer and retail, financial services and government agencies.

Additionally, Lung is a contributing author to the Malaysian Civil Procedure – IP Module and Lexis Advance Practical Guidance on IP Modules.

Lung combines strategic foresight with clear, confident communication to deliver practical, commercially sound legal solutions tailored to each client’s needs. This is demonstrated in the directories, where comments include “His expertise goes beyond IP practice as he brilliantly demonstrates abilities in advising us in other areas of law” and “Understands needs very well. Very practical. Provides a lot of comfort to the client”.

In recognition of his outstanding work, Lung was named a Litigation Star by Benchmark Litigation Asia-Pacific 2025 and a Next Generation Partner by The Legal 500 Asia-Pacific 2025, affirming his achievements and excellence in IP law across diverse industries.