IP Expert

Overview

Recognised extensively as a preeminent IP lawyer and investor, Safir Anand is a man of eclectic interests and innovative ideas. 
Accredited as one of India’s top IP attorneys, Safir is a profound IP advisor who has been widely recognized for business model building, marketing and commercial insights blended with an astute understanding of the IP law. 

Safir has broken the barriers of done things with landmarks like registrations for the first colour mark, first sound mark, first shape mark, etc. To his credit is the fashion revolution where he bridged bridging the gap between brands and monetization. 
From protecting IP and spreading awareness about it individually and in close association with bodies like INTA, ECTA, and FICCI, to name a few, Safir has launched ‘IPFeast’, probably the world’s first IP festival celebrating homegrown brands. He is also the author of Chrysalis, a coffee-table book on brands, and composer of Calm The World. His second book as an author is called India Unboxed: We Are Like This Only.

A believer in the rich heritage of India’s composite culture, Safir is working with various stakeholders – the Government of India, the Indian Parliament, members of erstwhile princely states and industry bodies – to trace lost legacies and to also showcase them to the world.