IP Expert

Overview

Safir Anand, a leading intellectual property expert at Anand and Anand, has over 29 years of experience specialising in trademarks, commercial and contractual IP, and IP strategy. Anand’s impact is particularly notable in the fashion industry, where he has pioneered the recognition of IP as a tangible asset. His work has empowered top designers, like Sabyasachi, to protect their creations, facilitating significant brand growth and deterring infringement. Anand’s expertise has also driven corporate stake acquisitions, such as Reliance’s investment in the Manish Malhotra brand. His team also worked on getting the selvedge design of fashion designer Rajesh Pratap Singh registered. Anand’s influence extends beyond fashion, notably, his team has achieved unique trademark protections, such as registering Lupin’s inhaler as a 3D mark and advising Gilead Sciences on unique trademark protection of Remdesivir vials with blue cap. In 2024, his team secured well-known trademark status for major brands like Titan, Tanishq, INDIAMART, Bharat Benz and PVR. Between April and June 2024, his team concluded a record 730 trademark opposition matters and obtained orders in their favour.

Safir Anand conceived and executed IP Feast, a unique IP festival that brings together homegrown brands, speakers, artists, and thinkers from across India to celebrate and promote #Indianess, entrepreneurial spirit including sustainable ventures. After successfully conducting the first edition in May 2023, IPFeast 2.0 was held in Delhi in December of 2023.

Anand and Anand, under his leadership, is renowned for its client service approach, balancing legal pragmatism with commercial realities. The firm provides comprehensive IP solutions, addressing complex challenges across various forums. It is committed to innovation and offers creative solutions that tackle the root causes of IP issues. The firm’s culture thrives on challenges, creative thinking, and continuous improvement, positioning it as a leader in the evolving field of intellectual property.