Trademark Trends in Japan
28 September 2012
![Trademark Trends in Japan](https://asiaiplaw.com/img/no-image-x-large.png)
Trademark lawyers in Japan are living in interesting times, with momentum gathering against trademarks containing the names of historical figures, an apparent shift taking place from a “first-to-file” rule to a “first to-use” rule, and the astounding ¥25.5 million sale of a trademark which had previously become, by most accounts, a generic term.
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