New gTLDs Create Opportunity, Threat for Brand Owners in China

New gTLDs Create Opportunity, Threat for Brand Owners in China | Asia IP

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New gTLDs Create Opportunity, Threat for Brand Owners in China

11 June 2013

ICANN received more than 1,930 applications for new generic top level domains, many of which will be launched beginning in late 2013 – at a pace of 20 new gTLDs per week. Jannik Skou explains why brand owners must now decide whether they want to protect and promote their brands by registering new domain names under the hundreds of domain name extensions that will soon be available.

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