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Indian Courts Render View on the use of Punch Lines: The Glaxo Campaign

09 November 2012

Indian Courts Render View on the use of Punch Lines: The Glaxo Campaign

An Indian Court has affirmed the principle that the more descriptive the words used for a product, the greater the burden on the party asserting exclusivity to establish such exclusivity, ruling that the words ‘taller, stronger, sharper’ could describe PediaSure as well as it describes Horlicks.

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