China Strategies Guide 2026

28 September 2026

Navigating China’s IP landscape requires strategic foresight and expert guidance. Asia IP's China Strategies Guide 2026 offers insight on changes to both trademark and patent practice.

Divisional applications: From a remedy for lack of unity to a strategic patent portfolio tool

Divisional applications may appear to be a technical step of patent prosecution, but their strategic value is much broader. Mingzhao Yang and Liwen Yu explain how a divisional can be used in China to extend prosecution timelines, broaden the scope of protection and create additional strategic options, maximizing the value of a patent portfolio.

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Trends in jurisdiction and sale act determination in patent infringement cases involving foreign entities in China

For the first time, the Intellectual Property Court of China’s Supreme People’s Court has determined, based on the purpose of the sales contract, whether a foreign company’s export of products to Chinese customers constitutes a “sale within the territory of China.” Chao Zhang explains.

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Article 69 of the revised Chinese trademark law: Practical guidance for foreign rights holders addressing trademark squatting in China

Under Article 69 of the revised Chinese trademark law, parties may now petition CNIPA to issue confirmation that a mark is well-known among the relevant public within China. Robert Chan and Ura Wang explain how this could help overseas brand owners in trademark disputes in China.

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Brand protection upgrades under China’s 2026 trademark law

Recent amendments to China’s trademark regime mark a fundamental shift. Jun Li says that as the effective date approaches, brand owners, agencies and legal counsel must proactively reassess their strategic positioning, adapt to the new rules and seize the opportunities presented by this new era of trademark protection.

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Law firms

Recent official rejections due to ‘deceptiveness’: Criteria and solution

31 May 2025