Benjamin Choi has been named managing director of Oldham, Li & Nie Solicitors’s new IP consultancy, OLN IP.

OLN IP is a consultancy dedicated to providing bespoke, commercially-driven advice to owners of IP, from assisting with technology-based IP, trademarks, copyright, patents and designs to managing IP portfolios on an ongoing basis. Choi, who is the consultancy’s managing director, is joined by Vera Sung. Both are veterans in the IP space, and backed by a seasoned team of intellectual property experts from OLN’s Hong Kong and Shanghai offices.

OLN will continue to offer contentious IP services, protecting clients’ IP assets through enforcements in both administrative and court proceedings.

“Intellectual property often forms a company’s largest value component,” Choi said. “Corporates require advice from professionals who are deeply knowledgeable on all aspects of IP so they can safeguard and create value, especially given the complexity of today’s multi-jurisdiction and technology driven business environments in which our clients operate.”

Choi was formerly a partner at Deacons and a partner at Mayer Brown, both in Hong Kong; Sung heads up the IP department at Oldham, Li & Nie.