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11 March 2015
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European IP consultancy Awapatent has appointed Ai-Leen Lim as CEO and principal counsel of AWA Asia. The move was announced in a February office opening in Hong Kong. AWA Asia is Awapatent’s newly-registered firm in Hong Kong and Beijing.
Lim is a Hong Kong and UK solicitor who is also admitted as an advocate and solicitor in Singapore. She was previously a partner at Bird & Bird, where she was head of trademark portfolio management. A team of six senior lawyers and IP professionals from Bird & Bird will join Lim, including Rhonda Tin (counsel), Lawrence Yeung (counsel) and Ashley Zhao (senior associate), and IP portfolio management executives Allen Yip and Angel Yu.
The firm has also established an IP consultancy, AWA IP (Beijing), which is a licensed PRC trademark agency.
“Together with Awapatent in Europe we have a vision to be the leading pan European-Asian IP boutique firm that provides a seamless service with a tier 1 reputation in all aspects of contentious and non-contentious intellectual property work,” says Lim.
