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Consumer interest: In trademark litigation, are consumers the missing party?
There is a growing belief that the consumer is a crucial third party missing from the courtroom. Esp...
A deep dive into trademark confusion
The likelihood of confusion remains the main reason for the refusal or invalidation of a trademark d...
NZ brand files counterclaim against Irish brand that cited packaging similarities in butter products
US trademark attorney says consumers can distinguish one butter brand from the other
The dominancy test and likelihood of confusion
The KOLIN mark has been the subject of two landmark decisions in the Philippines, including the rece...
The Use of Survey Evidence in Trademark Disputes
Survey evidence has traditionally been used in trademark infringement disputes to establish a likeli...