Areas of Expertise
Trademarks, IP Litigation
Ray Zhao joined Unitalen in 2002 and began to engage in confirmation, authorization and rights protection of IP rights. As a senior partner of Unitalen, he successively served as the Director of the Legal Department and the Director of the International Trademark Department, personally handled or guided other lawyers and agents to handle a large number of IP cases, and accumulated profound theoretical knowledge and practical experience.
Ray Zhao has been awarded the Outstanding Individual Lawyer in China by WTR for many years for his outstanding performance in solving complex, difficult and non-litigation IP cases. He was selected as Foreign-related Attorney Talent Pool by Beijing Lawyers Association.
His areas of expertise include countering unfair competition and infringement investigation; litigation & prosecution on IP matters; enterprise’s trademark strategic planning and research; provide legal consulting service for the enterprises.
As an expert in trademark law, Zhao Lei participated in the third amendment of China's Trademark Law and implementation regulations at the invitation of The State Trademark Office of China, and participated in the discussion of laws and regulations of the State Intellectual Property Office for many times. Zhao Lei has also delivered keynote speeches at large seminars organized by many international associations and governments, including INTA, ECTA, FICPI and AIPPI in China, systematically introducing China's intellectual property system.