Section
In Depth
What are your IP rights to internet slang and memes?
30 September 2022Internet slang and memes are meant to be fun and entertaining. But when a Hong Kong advertising agency registered a popular Cantonese internet saying as a trademark, netizens were quickly doing their best Grumpy Cat impressions. What rights does the...
Hope for the best, prepare for the worst: Consequences of winding business down for a brand
30 September 2022Russian courts have demonstrated willingness in numerous cases to protect a trademark even if its owner is based in an “unfriendly” country. But risk of cancellation exists if the brand leaves the market entirely. Evgeny Alexandrov and Alina Grechikh...