Brands and Sports: Challenges, Counterfeits and Crisis Communications: Maintaining Brand Integrity in a Changing Landscape

New York, NY, US

 A brand is more than a slogan or a logo—a brand defines to consumers the essence of a company’s character. The integrity of a brand—and the resulting consumer perception and confidence—is inextricably linked to the value of the brand. Given the global popularity of sports and the widespread media coverage and public scrutiny of sports organizations and athletes, maintaining brand integrity is critical to the success of sports brands. This advanced level conference will feature legal, marketing and communications experts specializing in the business of sports. The conference will cover a variety of topics to inform attendees about proactive measures they can take as stewards of sports brands and how to be nimble in times of crisis.

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