Bookmark and Share

Guylian’s Box of Chocolates: Shape Trademarks and their Capacity to Distinguish

Issued: September 01 2009
Australia’s Federal Court has held that the seahorse shape is not capable of distinguishing Guylian’s chocolates and therefore should not be registered, reflecting the traditional reluctance of Australian courts to recognise the ability of non-traditional trademarks (such as shapes) to act as trademarks.

 

Related Articles

  • The Business of IP
    In December, more than 2,400 IP buyers and sellers, R&D professionals, financial intermediaries and lawyers came together in Hong Kong ...
  • Singapore and Europe Join Hands
    Increased cooperation with the European Patent Office is a key element in Singapore’s aim to become an Asian IP hub. Lily Zhang reports...
  • The 2013 Asia IP Awards
    After months of research, Asia IP will soon reveal the best trademark, patent and copyright practices in Asia. Gregory Glass outlines t...
  • Competition v. Creativity in ASEAN
    Both antitrust and IP regulations are vital for the well-being of any society, despite their love-hate relationship. Lawyers across ASE...
  • Mandatory Certification Rules Could Impa...
    The Chinese government may be just months away from implementing mandatory certification rules that could significantly impact high tec...
  • Singapore Celebrates IP Week @ SG
    2016 marked the fifth run of IP Week @ SG, which featured a both legal and business tracks and discussions about IP-driven innovation. ...
 

Law Firms