Bookmark and Share

Guylian’s Box of Chocolates: Shape Trademarks and their Capacity to Distinguish

Issued: September 01 2009
Australia’s Federal Court has held that the seahorse shape is not capable of distinguishing Guylian’s chocolates and therefore should not be registered, reflecting the traditional reluctance of Australian courts to recognise the ability of non-traditional trademarks (such as shapes) to act as trademarks.

 

Related Articles

  • The Battle Continues
    On April 15, 2011, California-based technology company Apple sued rival Samsung Electronics in the District Court of Northern Californi...
  • IP Valuation 101
    Lawyers across Asia talk with Johnny Chan about IP valuation, discussing everything from its range of cost, methods – and the aftermath...
  • Getting a Good Result
    Contrary to popular opinion, foreign companies and inventors can effectively protect their intellectual property rights in China, say l...
  • Emerging IP Issues in the Age of Informa...
    In the age of information technology, traditional definitions of intellectual property rights may no longer suffice. Darren Barton repo...
  • Opinion - Making Great Strides
    As we approach the International Trademark Association’s Annual Meeting, our attention has turned – as it often does – to the efforts I...
  • Drop the Beat
    Technology has transformed our music-buying and selling patterns, but does it only come with benefits? Copyright experts across Asia pa...
 

Law Firms