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Non-Traditional Marks in Thailand: No Longer Behind the Curve?

Issued: October 01 2012
In a highly-competitive global market, brand owners are constantly looking for new and innovative ways to distinguish their brands. As many have turned to sounds and smells, countries are revising their trademark laws to provide broader protection. Apisith John Sutham and Pattaravadee Kongcharoenniwat predict whether Thailand will be next.


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